Blackout Dining

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An Extraordinarily Mouthwatering Culinary Journey Designed to Arouse Your Palate & Heighten Your Senses In a Relaxing, Mystifying Atmosphere of Total Darkness…

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Achieved a Click Through Rate of 0.88% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 62%

Return on Investment of 560%

Social shares by network

Challenge

To gain brand exposure.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.88%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 62%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 560%.

0.88% CTR

62% less CPA

560% ROI

From The Client

“I’d like to share that Web Envy is genius when it comes to optimization. Web Envy provided a plan for Blackout Dining that was spot on! I highly recommend all their services!”