Bavarian Motors LTD

Bavarian Motors LTD., established in 1980, has continually maintained the highest standards of Service and Repair excellence.  We stay apprised of the latest training and diagnostics for both BMW and Mini Cooper models. 

Challenge

Lower PPC cost and target new demographic.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.13%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 22%, surpassing the client’s target. March 2017 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 120%.

From The Client

“Web Envy is quality and skills personified. I have recommended Web Envy to numerous clients and they make a point of telling me what fantastic job Web Envy has done and continues to do for them. It can’t get much better than that.”