Edina Plastic Surgery provides you with the most comprehensive and experienced surgical and support team in the Minneapolis area. Each physician at Edina Plastic Surgery is a board-certified with decades of practice experience.
Challenge
To attract new leads organically.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.25%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 35%, surpassing the client’s target. August 2015 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 155%.
0.25% CTR
35% less CPA
155% ROI
From The Client
“Starting using Web Envy over a year or so ago and my website traffic has improved drastically, our new patient count per month is up considerably, our site went from invisible to #s 1 and 2 each month for our services and practice. The team at Web Envy are masters of their craft and I can't recommend him highly enough.”
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