The highest quality amenities and an inspired lifestyle are found at Hardware Apartments. On top of gorgeous Downtown Salt Lake City and Wasatch Mountain views and an amazing location, Hardware Apartments comes with amenities that have been hand-selected to fit individuals' unique needs.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.21%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. December 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 411%.
0.21% CTR
20% less CPA
411% ROI
From The Client
“Bill is extremely detailed oriented and knowledgeable about all things SEO. Working with him and his company was a great experience and I highly recommend it for anyone looking to rank better in organic search results.”
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