Pre-launch benchmark
Document current traffic, rankings, URLs and technical signals.
Site Migrations
Move forward without leaving your visibility behind.
A redesign, platform change or domain move can unlock growth or erase years of equity. We manage the search-critical details before, during and after launch.
Migration planningRedirectsLaunch QARecovery
The launch date is a checkpoint, not the finish line.
Successful migrations depend on disciplined inventories, clear ownership and fast post-launch detection. We work with design, development and content teams to preserve value while improving the structure underneath it.
Migration work starts before the new site is beautiful. We inventory valuable URLs, templates, rankings, backlinks, analytics events, and technical constraints so launch decisions do not erase established equity.
After launch, we watch the signals that reveal risk quickly: redirect behavior, crawl errors, indexation, landing-page traffic, ranking movement and conversion paths. The goal is to protect performance while the new experience starts learning.
What the work includes
A practical system, built around the outcome.
Each workstream has an owner, a reason and a measurable role in the larger strategy.
Redirect strategy
Map valuable legacy URLs to the most relevant new destinations.
Launch validation
Check critical crawl, metadata, analytics and indexation conditions.
Post-launch monitoring
Find and resolve losses before they become long-term declines.
Your first 90 days
Move quickly without skipping the thinking.
The exact pace changes with access and complexity, but the sequence stays deliberate.
Days 1–30: baseline
Confirm the audience, analytics, implementation access and the current state of pre-launch benchmark so the roadmap starts from evidence.
Days 31–60: foundation
Launch the highest-impact work across redirect strategy and launch validation, with owners and dependencies visible.
Days 61–90: learning
Read early signals against business quality, then refine the next quarter around what can compound.
How we measure
Metrics should help you decide, not just report.
We separate leading indicators from business outcomes and explain the relationship between them.
Visibility
Track whether the right audience is seeing site migrations signals in the places that influence research and choice.
Engagement
Measure whether people find the message relevant enough to explore, return, compare or raise their hand.
Business impact
Connect qualified demand to pipeline, acquisition efficiency, revenue or customer value wherever the data allows.
Site Migrations FAQs
The questions we settle before the work begins.
We weigh business value, audience need, current performance, implementation effort and measurement confidence. The first priorities should remove a real constraint or create evidence that improves the rest of the roadmap.
We need access to the people who understand the customer, the systems that hold relevant data and the teams responsible for implementation. We keep requests organized and make decisions visible so collaboration does not become another full-time job.
Timing depends on the channel, the starting point and the length of the buying cycle. We establish early indicators in the first phase, then judge progress against the realistic window for customer and revenue impact.
Site Migrations does not operate in isolation. We share audience insight, creative learning and performance data across search, media, content, conversion and revenue operations so the whole system improves together.
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